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SUMMARY:The Empowered Marketing Workshop Series with Christina Giordano
DESCRIPTION:Looking to take the guesswork out of marketing?\nSick of banking on discounts and deals?\nHave the time to promote yourself but don’t know where to start?\nWish you could have a solid marketing strategy that actually works?\n* * * \nIntroducing: The Empowered Marketing Workshop Series\nA 7-month group consulting program that will build your marketing strategy from the ground up. Join me and a small group of other big-hearted entrepreneurs on a monthly basis to build an honest\, effective and comprehensive strategy that is uniquely yours. \nThrough this series\, you will finally be able to market your own business with confidence. You will gain the tools\, skills\, and insight to become a master of your own marketing. You will feel empowered to put your marketing in your own hands\, ultimately fueling your profits\, your purpose and your passion. \nWorkshop Schedule:\nTaking place every 3rd Thursday from 11:00am to 1:00pm for 7 months (If you’re unable to be present at Heartwood\, you can join us via Zoom video conferencing. Just email me if you’re interested!) \nWorkshop Location:\nHeartwood (in the Conference Room) – 1818 Dempster Street\, Evanston\, IL 60202 \nREGISTER HERE. \nWorkshop Dates & Learning Objectives:\nJune 20: Defining Your Marketing Goals (Free Session!)\nTake this free workshop to learn more about the program and to begin the process of building a strong\, profitable business. This workshop will provide you with clarity about what you want and why you want it. You’ll definitively outline your purpose\, the people you’re serving\, and the product (or service) that you’re selling. This workshop is also an opportunity for Christina to learn more about your business goals and become more acquainted with you as a person and entrepreneur. \nJuly 18: Workshop 1: Planning Your Strategy to Stand Out to Your Ideal Customers\n\nDiscover your exact ideal customer and learn to think like them.\nPosition yourself by selling outcomes\, rather than services.\nFind out your strengths and what makes you unique.\nCreate your unique selling proposition.\nMap out how your services and/or products will revolutionize the industry.\nOutshine the competition by simply making them irrelevant.\n\nAugust 15: Workshop 2: Enhancing Your Website\, AKA Your Digital Storefront\n\nLearn which website platform is right for you.\nFind out exactly what your technical capabilities are when it comes to website design and development.\nUncover your website objectives and how they will convert leads to sales.\nTap into what your ideal customer wants to see\, read and experience on your website.\nUnderstand everything you need to make your website successful.\nAnalyze your website’s effectiveness with a simple yet comprehensive checklist.\n\nSeptember 19: Workshop 3: Positioning Your Offerings to Maximize Profits\n\nEnhance your service offerings in a way that makes your customers’ lives easier\, more convenient and more joyful.\nCome up with “outside of the box” solutions that will sell your services at rapid-fire speed.\nCreate a Before/During/After strategy to promote customer satisfaction and retention.\nLearn how to position\, price and deliver your services in a way that builds loyal and raving fans.\nUnderstand why discounts are unnecessary and potentially damaging (except under a few circumstances).\nSet your prices at numbers that feel great and make financial sense.\n\nNOTE DATE (5th Thursday) October 31: Workshop 4: Communicating Your Message to Go Viral\n\nGet familiar with the pros of content marketing and how you can integrate it into your business.\nDevelop a strategic plan to stay connected with your audience.\nGenerate content ideas and develop a 3-month content calendar.\nUnderstand the value of SEO in content marketing and how to integrate it into your plan.\nWrite irresistible headlines that gather clicks\, conversions and could even go viral.\nOffer value and insight directly related to what you are selling through content.\n\nNovember 21: Workshop 5: Reaching Your Customers to Generate Leads Right Now\n\nFind out why opt-ins on your website optimize and expedite success.\nCreate a smart\, effective and winning opt-in offer for your website.\nLearn why email marketing is the most essential and profitable strategy for your marketing plan.\nDevelop an email marketing plan with specific methods to promote your business.\nGenerate leads immediately and at no cost to you.\nExplore 25 free list building strategies.\n\nDecember 19: Workshop 6: Marketing Your Business with Proven Strategies\n\nBecome more comfortable with marketing and find out why and how you can become a phenomenal (and ethical!) marketer.\nConsider 20 additional and effective marketing strategies that you can try right now.\nLearn 4 research-driven pricing strategies to add to your marketing toolbox.\nCreate or enhance your current pricing strategies to sell better.\nGet the best formatting formula that can be used for a PR pitch or a sales letter.\nWrite headlines and copy that makes traffic click.\n\nREGISTER HERE. \nIs this Workshop Series for You?\nThis series is for conscious\, soulful\, big-hearted entrepreneurs that want to either launch a business or change the way they market their current business to reach more (and better!) clientele and achieve higher profits. \nWhether you are an action-oriented\, ambitious beginner\, or already successful but want to grow your audience and revenue online\, this is the program for you. This program is perfect for service-based professionals\, particularly in the wellness industry\, such as coaches\, therapists\, trainers\, and practitioners. \nWhat You Get at Each Workshop:\n\nLecture followed by exercises\, along with in-class feedback from Christina\nBonus take-home items from each workshop\, including resource lists & tutorials\nA special discount offer on one-hour\, one-to-one marketing clinics\, which can be used at any point during the series\, as often as you’d like\n\nWhat It Costs:\n$60 per workshop or $324 for the entire series (a 10% discount!) \nAbout Christina:\nAll too often\, confident\, capable entrepreneurs have business dreams that can help others and change the world\, but they lack the marketing knowledge and skills required to make it a reality. That’s where I come in. I will arm you with the tools\, strategies and resources required for you to do it all yourself – in a way that not only saves you time\, but makes you more money. \nI have a deep commitment to those that want to consciously and authentically make a difference through their businesses\, and I want to help you get the word out. My passion is to help you build the business you desire and deserve through honest and authentic marketing practices. \nchristina@christinagiordano.com | (312)884-9622 \nREGISTER HERE.
URL:https://www.heartwoodcenter.com/event/the-empowered-marketing-workshop-series-with-christina-giordano/2019-12-19/
LOCATION:Heartwood\, 1818 Dempster Street\, Evanston\, IL\, 60202\, United States
CATEGORIES:Classes
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